Theory of change

If young people are empowered through access to land and trained to see their coffee farm as a means of earning profits then we can grow them into farmer entrepreneurs who will accelerate innovation needed for a viable coffee sector and lift their communities out of poverty and hunger.

Our Coffees

Nyagakecuru Organic Coffee

Izuba Blend

Youth Coffee – Inshuti za Kawa

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Why are youth key?

In Rwanda despite a huge potential of the coffee sector, the young and educated do not engage in coffee production due to the low returns and limited access to land. In fact today’s common challenges in the coffee sector include: 

Old farmers - average age is above

51 Years old

Old trees and old technology - more than

23 % of all coffee trees are above 30 years old

Low education level of farmers

Only 39% of coffee farmers have completed primary school